Luxusmarken wie Rolex, Hermès, Chanel und Rolls-Royce üben eine einzigartige Anziehungskraft auf ihr Zielpublikum aus und verwenden unterschiedliche Methoden, um erfolgreich zu sein und sich von der Konkurrenz abzuheben. Der Master-Studiengang Luxury Management (M.Sc.) richtet sich an alle, die sich für Luxusmarken begeistern und sich nach ihrem Bachelor-Abschluss in den Bereichen Management, Marketing, Vertrieb und Strategie spezialisieren möchten. Er bietet Einblicke in die spezifische Arbeitsweise des Luxussektors und seine Herangehensweise an Marketing und Verkauf.
You can study the programme M.Sc. Luxury Management at the following locations:
Description of the programme
At Hochschule Fresenius, we emphasise ‘learning by doing’. This programme provides application-oriented teaching by experienced professionals who share their expertise. Through project work and case studies, you will gain hands-on experience.
The M.Sc. in Luxury Management offers specialised management skills tailored to the luxury industry, combined with extensive knowledge of marketing, sales, and strategies for luxury brands and products. During the programme, you will gain a broad portfolio of marketing tools and learn how to apply them to develop a tailored marketing mix for luxury brands, goods, and services. You will also gain an understanding of the product and service development process from both a financial and strategic perspective and be able to specialise within a particular product category by applying general knowledge to the specific luxury context.
Accreditations & awards
All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.