Du willst in deinem späteren Beruf als Fach- oder Führungskraft richtig durchstarten? Und du suchst nach einem Studium, das dir ein umfassendes Know-how im Marketing und gleichzeitig breite Kenntnisse im Vertrieb vermittelt? Dann passt der Masterstudiengang Marketing & Sales (M.Sc.) perfekt zu dir und deinen Zielen!
You can study the programme M.Sc. Marketing & Sales at the following locations:
Description of the programme
The Marketing & Sales (M.Sc.) study programme provides you with broad marketing knowledge, comprehensive knowledge and skills related to sales, but also gives you the opportunity to use the synergies between the two areas. Four central topics await you: You will deal with a wide range of strategies and methods and acquire in-depth customer and implementation skills. You will take an in-depth look at specific research topics in marketing and sales and also receive the tools to be able to take on leadership tasks in addition to technical ones in your future career.
Become an expert in marketing and sales: Give brands a distinctive face by developing positioning and working out strategies.
You will also learn how to create advertising campaigns and sales concepts and how to manage marketing so that products and services are brought to customers professionally and successfully.
With your degree in Marketing & Sales (M.Sc.), various positions in marketing management, as a sales manager or product manager are open to you, because you have the right know-how to work in companies of all sizes and industries. In addition, you can pursue a career as a management consultant, become self-employed or start your own company.
Accreditations & awards
All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.