The hotel and tourism industry is subject to changing trends to which it must constantly adapt - also in terms of suitable marketing concepts. In order to be able to react appropriately to innovations and changes, both marketing expertise and a good knowledge of the structures and processes of the hotel and tourism industry are necessary.
Praxisphase (Praktikum, Auslandsaufenthalt oder berufliche Tätigkeit)
Hotelmarketing – Schwerpunkt Sales Management und Distribution
Revenue Management – Schwerpunkt Hotel Consulting
Eventmanagement – Schwerpunkt Kommunikation und Kreation
Eventmanagement – Schwerpunkt Konzeption und Gewerke
Konzeption von Wellnessanlagen
Management von Wellnessanlagen
Description of the programme
With the dual Bachelor's degree, you will acquire comprehensive know-how on both areas and thus qualify for a marketing position in the hotel industry or in tourism.
During your studies, you will acquire both a sound knowledge of marketing and know-how about the hotel industry and tourism. In addition, you will acquire comprehensive business and management-oriented knowledge. Topics covered include international management, hotel and quality management or customer integration and communication.
Accreditations & awards
The IST Hochschule für Management is officially accredited as a state-recognised university by the Ministry of Culture and Science of the State of North Rhine-Westphalia. This guarantees the equivalence of the degrees with degrees from state universities.
The Bachelor's, Master's, and MBA programmes are accredited by the International Agency for Quality Assurance in Higher Education (FIBAA). This means that you achieve an international and state-recognised degree. With the award of credit points according to the European Credit and Accumulation Transfer System (ECTS), your academic achievements are internationally comparable and recognised.
The IST University of Management has been institutionally accredited for five years after a thorough review by the German Science Council. We have thus received further state recognition, which underpins our claim to quality.
For admission to the dual study programme, a training contract with a company from the hotel industry or tourism must be available. In addition, the higher education entrance qualification is required. Alternatively, admission is also possible via at least 2 years of vocational training and a master craftsman's certificate or IHK upgrading training, or at least 2 years of vocational training and at least 3 years of professional experience.
Note: If you do not meet the requirements, you might still be considered for admission.
The following documents are required for an application as a German student:
Final school certificate CV Proof of health insurance cover
The following documents are required for an application as an international student:
Final school certificate CV Proof of health insurance cover Language certificate
With a degree in B.A. Hotel- und Tourismusmarketing (dual), you can work in the following positions:
– Hotel Manager
– Tourism Manager
Financing of studies
You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.