B.A. Hotel- und Tourismusmarketing (dual)

The hotel and tourism industry is subject to changing trends to which it must constantly adapt - also in terms of suitable marketing concepts. In order to be able to react appropriately to innovations and changes, both marketing expertise and a good knowledge of the structures and processes of the hotel and tourism industry are necessary. 

Locations

You can study the programme B.A. Hotel- und Tourismusmarketing (dual) at the following locations:

Description of the programme

With the dual Bachelor's degree, you will acquire comprehensive know-how on both areas and thus qualify for a marketing position in the hotel industry or in tourism.
 
During your studies, you will acquire both a sound knowledge of marketing and know-how about the hotel industry and tourism. In addition, you will acquire comprehensive business and management-oriented knowledge. Topics covered include international management, hotel and quality management or customer integration and communication.

Accreditations & awards

The IST Hochschule für Management is officially accredited as a state-recognised university by the Ministry of Culture and Science of the State of North Rhine-Westphalia. This guarantees the equivalence of the degrees with degrees from state universities.

The Bachelor's, Master's, and MBA programmes are accredited by the International Agency for Quality Assurance in Higher Education (FIBAA). This means that you achieve an international and state-recognised degree. With the award of credit points according to the European Credit and Accumulation Transfer System (ECTS), your academic achievements are internationally comparable and recognised.

The IST University of Management has been institutionally accredited for five years after a thorough review by the German Science Council. We have thus received further state recognition, which underpins our claim to quality.

Study prerequisites

higher education entrance qualification

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Check admission

without numerus clausus (What does that mean?)

Language certificate German

For admission to the dual study programme, a training contract with a company from the hotel industry or tourism must be available. In addition, the higher education entrance qualification is required. Alternatively, admission is also possible via at least 2 years of vocational training and a master craftsman's certificate or IHK upgrading training, or at least 2 years of vocational training and at least 3 years of professional experience.

Note: If you do not meet the requirements, you might still be considered for admission.

Application documents

The following documents are required for an application:

Final school certificate
CV
Proof of health insurance cover

When applying as an international student, the following additional documents are required:

Language certificate