B.A. Betriebswirtschaft – Wirtschaftspsychologie (Teilzeit)

The Business Psychology major is based on the fundamentals of business administration and builds on this with its subject-specific content. Graduates with a major in business psychology can expect wide-ranging opportunities on the labour market. Professional activities in personnel departments, in market research, in marketing as well as in personnel and management consultancies are conceivable.

Locations

You can study the programme B.A. Betriebswirtschaft – Wirtschaftspsychologie (Teilzeit) at the following locations:

Variations

You can choose from other variations of the study programme B.A. Betriebswirtschaft – Wirtschaftspsychologie (Teilzeit).

Curriculum

Description of the programme

In addition to the basic modules of business psychology, students choose between strategic or operative marketing or "human resources and organisation" in the second field of competence. In the field of marketing, students are prepared for later activities such as target group and market analyses, and in the field of human resources for personnel development.

In addition to these subject-specific skills, students also learn important psychological contexts that enable them to solve problematic issues in the company. The practical lectures and case studies, which optimally prepare students for the demands of business, are particularly helpful in this regard. Finally, graduates benefit from an increasing demand for business psychologists in both marketing and human resources.

Semester abroad & internship

Semester abroad

The International Office is happy to help you organise a semester abroad. NBS has a network of more than 30 partner universities around the world.

Accreditations & awards

NBS Northern Business School - University of Applied Sciences is a state-recognised university by the Hamburg Ministry of Science, Research and Equality and institutionally accredited by the German Science Council. All study programmes at NBS are also accredited by the independent accreditation agency ACQUIN and thus subject to regular, external quality control.

Overview

Degree: Bachelor of Arts
Programme type: part-time
ECTS points: 180
Language: German

state-recognised

Start of studies: summer/winter semester
Regular period of studies: 8 semesters

Application deadlines:
15/09/2023 (WS), 15/03/2023 (SS)

optional semester abroad

German language skills required

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Study prerequisites

higher education entrance qualification

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without numerus clausus (What does that mean?)

Language certificate German

Note: If you do not meet the requirements, you might still be considered for admission.

Application documents

Specialisations

You can further specialise in the following areas:

– Wirtschaftspsychologie
– Marketing
– Personal

The first three semesters include the wide-ranging basic courses in business administration. From the fourth semester onwards, you will take in-depth business administration modules as well as those of the "Business Psychology" specialisation. This includes three basic courses in business psychology as well as three modules from the competence fields "Marketing" or "Human Resources and Organisation" (optional).

Business Psychology
- Fundamentals of Business Psychology
- Intra-company business psychology
- Case studies in advertising and sales psychology

Option 1: Personnel & Organisation
- Personnel Management
- Change Management
- Case Study Human Resources

Option 2: Marketing Management
- Consumer Behaviour/Market Research
- Media and Communication Management
- Online Marketing

Financing of studies

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