B.A. Digital Product Management (EN)

As a digital product manager, you act as the voice of the customer in decisions about strategy and future product development. She or he will use data from customer insight and competitive analyses to ensure that products are future proof. Digital product managers also work in close contact with marketing to help promote the products to the right customers. They are also responsible for creating the product backlog, which is a dynamic to-do-list at the core of product development.

Locations

You can study the programme B.A. Digital Product Management (EN) at the following locations:

Curriculum

Description of the programme

Digital product managers need a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify opportunities and formulate structured requirements for digital products and coordinate agile development teams and organizations.

Why enrolling in this programme?

Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech-industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences. Our major/minor option will allow you to further tailor your professional profile by combining your core discipline with a range of specializations options such as in game design or UX/UI. 

Semester abroad & internship

Internship semester or semester abroad - 5th Semester

Study abroad at any of our partner universities in Europe, North America, Australia or Asia. You will choose your courses beforehand, which will normally be accepted upon your return. You are required to earn 30 credit points or their equivalent while studying abroad. 

If none of our partner universities appeals to you, other alternatives are possible. Bear in mind that these other universities must meet certain accreditation criteria to ensure an equivalent academic standard. Plus, the application process entails more work and effort on your part. For your convenience, we always recommend you select one of our partner universities.

UE students can choose between a practical semester and a semester abroad. It is also possible to do an internship abroad instead of studying abroad.

Accreditations & awards

State recognition

Institutional Accreditation

System accreditation by the Accreditation Council

Internal program accreditation by the Quality Advisory Board

Programme Accreditation

Accredited by FIBAA

Overview

Degree: Bachelor of Arts
Programme type: full-time
Language: English
ECTS points: 180

state-recognised

Start of studies: winter semester (Potsdam)
Regular period of studies: 6 semesters

Application deadlines:
30/09/2022 (WS), 31/03/2023 (SS)

Hybrid format possible
optional semester abroad
optional practical semester

English language skills required

« to UE University of Europe for Applied Sciences

Study prerequisites

higher education entrance qualification

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Check admission

without numerus clausus (What does that mean?)

Interview

Language certificate English

1. Application form
2. Secondary school diploma and transcripts 
3. English language certificate**or request to waive**
4. CV - up to date
5. Passport/ID copy
6. Portfolio (Include up to 10 visual or interactive projects. We are also interested in seeing excerpts from sketchbooks, contact sheets, and research development where applicable. All work should be accompanied by a short text reflecting on the project or work.)

Note: If you do not meet the requirements, you might still be considered for admission.

Application documents

Job possibilities

With a degree in B.A. Digital Product Management (EN), you can work in the following positions:

– digital product manager
– digital project manager
– digital service expert
– e-commerce product manager
– customer journey manager

Scholarships

With a UE scholarship, you not only gain a financial advantage, but you will also be able to promote your CV and yourself towards your future employers.

DIGITAL PIONEERS SCHOLARSHIP

Amount: €2,000 (€1,000 on your first semester, €1,000 on your second semester)

HAMBURG INTERNATIONAL SCHOLARSHIP

Amount: €1,500 (€750,00 on your first year, €750,00 on your second year)

YOUNG ENTREPRENEUR'S SCHOLARSHIP

Amount: €1,500 (€750,00 on your first year, €750,00 on your second year)

CREATIVE MINDS SCHOLARSHIP BERLIN

Amount: €1,500 (€750,00 on your first year, €750,00 on your second year)

SHERRYL KINTU SCHOLARSHIP

Amount: 100% on the full tuition fee of your study programme

CULTURAL DIVERSITY SCHOLARSHIP

Amount: 50% on your first year

Financing of studies

You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.