Locations
You can study the programme B.A. Digital Product Management at the following locations:
Description of the programme
The B.A. Digital Product Management program is a comprehensive undergraduate degree that empowers students to become leaders in the dynamic field of digital product development. Through a curriculum that integrates design principles, technology expertise, and business strategy, students learn to identify user needs, define product requirements, and oversee the end-to-end lifecycle of digital products and services. Coursework covers areas such as user experience design, agile project management, data analytics, and digital marketing, equipping students with the skills to bridge the gap between customer expectations and technological capabilities. Graduates of this program are well-prepared for diverse roles in product management, digital project management, product ownership, and other innovation-driven positions within tech-forward organizations.
Why enrolling in this programme?
Enrolling in the B.A. Digital Product Management program offers several compelling reasons:
Industry-Relevant Skills: The curriculum is designed to provide students with a unique blend of design, technology, and business expertise, making them highly sought-after in the rapidly evolving digital economy.
Hands-on, Project-based Learning: Through collaborative projects and real-world industry engagements, students gain practical experience in conceptualizing, developing, and managing innovative digital products and services.
Competitive Advantage: The ability to bridge the gap between user needs, technology, and business strategy sets graduates apart in the job market, positioning them for success in a wide range of digital product management roles.
Flexible Career Opportunities: Graduates are prepared for diverse career paths, including product management, digital project management, product ownership, and other innovation-driven positions within tech-forward organizations.
Adaptability to Industry Trends: The program's focus on design thinking and agile methodologies equips students with the versatility to thrive in the constantly evolving digital landscape.
Accreditations & awards
– State recognition;
– Institutional Accreditation;
– System accreditation by the Accreditation Council;
– Internal program accreditation by the Quality Advisory Board;
– Programme Accreditation;
– Accredited by FIBAA.
English
German