Locations
You can study the programme B.Sc. Digital Media & Marketing (dual) at the following locations:
Description of the programme
The B.Sc. in Digital Media & Marketing (dual) program integrates the creative aspects of digital media production with the strategic elements of marketing to prepare students for versatile roles in the modern business landscape. Through a blend of theoretical knowledge and hands-on experience, students develop skills in content creation, social media management, digital advertising, data analysis, and marketing strategy. They gain proficiency in utilizing emerging technologies and platforms to effectively engage audiences and drive business objectives. This interdisciplinary approach fosters adaptability and innovation, enabling graduates to excel in various sectors, including advertising, public relations, e-commerce, and digital marketing agencies.
Why enrolling in this programme?
Enrolling in a B.Sc. Digital Media & Marketing (dual) program offers a unique opportunity to gain a comprehensive skill set that merges creativity with business acumen. In today's digital age, organizations rely heavily on digital media and marketing strategies to reach and engage their target audience effectively. This program equips students with the knowledge and practical skills needed to navigate the ever-evolving landscape of digital communication and marketing. By blending theoretical concepts with hands-on experience, students graduate prepared to excel in diverse career paths, from social media management to digital advertising, content creation, and data-driven marketing analysis, making them highly sought-after professionals in the industry.
Accreditations & awards
– State recognition;
– Institutional Accreditation;
– System accreditation by the Accreditation Council;
– Internal program accreditation by the Quality Advisory Board;
– Programme Accreditation;
– Accredited by FIBAA.
English
German