Mit dem englischsprachigen Masterstudiengang Marketing Management werden die Studierenden in die Lage versetzt, Märkte, Zielgruppen und Wettbewerber zu analysieren und mit einer passenden Werbebotschaft im jeweils effizientesten Kanal aufzuwarten. Sie befassen sich mit der komplexen Vielfalt von Marketing-Strategien, die zu einem weltweiten Branding führen und berücksichtigen dabei Trends und den Kundennutzen.
You can study the programme M.A. IB – Marketing Management at the following locations:
Description of the programme
Together, you will discuss and develop strategies that make brands highly competitive worldwide, thereby considering cultural differences in the markets. You will learn how to use the classic instruments of the marketing mix. This includes calculative and psychological methods of price development as well as the selection and acquisition of suitable sales channels. Another important focus of the course is on innovation processes: How do you find ideas for new products, evaluate their chances and risks and control the innovation process until they are successfully launched on the market.
Graduates of this study programme work, among others, in the following sectors and departments:
– Brand management
– Product pricing
– Public relations
– Project management
Accreditations & awards
A degree is only valuable if it is generally recognised. We ensure this threefold. Firstly, through state accreditation: CBS International Business School is a private university state-recognised by the German Science Council and the Ministry of Science of North Rhine-Westphalia. Secondly, through the regular accreditation of all courses by FIBAA (Foundation for International Business Administration Accreditation) for content, topicality, and studyability. FIBAA examines the courses on behalf of the Accreditation Council of the Federal Republic. Thirdly, through—successful—participation in rankings, such as the renowned CHE ranking (known from the ZEIT Studienführer) or the university ranking of the Wirtschaftswoche.