Variations
You can choose from other variations of the study programme MBA Digital Marketing und Data Management.
Description of the programme
The MBA in Digital Marketing and Data Management at the Fachhochschule des BFI Vienna is a pioneering study programme that provides expertise in the key areas of modern marketing and data management. This practice-oriented master's programme prepares students to develop innovative strategies and use digital marketing techniques effectively while gaining deep insights into data management.
The programme spans a duration of 18 months and offers a balanced mix of theoretical knowledge and practical application. Students will have the opportunity to deepen their skills in digital marketing, data analytics, customer experience optimisation and more. Current trends and advanced tools are taken into account to ensure that graduates are at the cutting edge of the industry.
The Fachhochschule des BFI Vienna places particular emphasis on practical teaching methods and an interactive learning environment. Through case studies, projects and close links with industry, students gain a real-world insight into the challenges and opportunities of the digital marketing and data management sector.
A particular focus is on developing leadership skills and strategic thinking in the context of the constantly evolving digital landscape. Graduates are thus well equipped to successfully operate in leading positions in the field of digital marketing and data management.
Why enrolling in this programme?
You can register for the distance learning programme online at any time and choose the start date flexibly. The duration of the study programme ranges from 18 to 42 months, whereby you can complete the modules and courses sequentially at your own pace. These build on each other and allow you to study independently in terms of time and location.
The distance learning programme is divided into different modules, each consisting of several courses. The content sequence of these modules and courses is harmonised. A wide range of teaching and learning materials are available, including interactive scripts, audio books, learning videos, podcasts and recorded lectures and case studies. In addition, there are regular voluntary live lectures with experienced experts, which are recorded and then made available on the learning platform.
During the distance learning programme, you will receive individual support. If you have any technical questions, the programme director and the teaching staff responsible for the modules will be available to answer them directly. A support team is available six days a week to provide you with technical support. If you need help planning your distance learning programme, you can contact the study coaches.