Locations
You can study the programme B.A. International Business – Eventmanagement at the following locations:
Description of the programme
Designing events—from A to Z: In the bilingual Bachelor's programme International Business – Event Management (B.A.), you learn to plan, manage, market, and implement events of all kinds. After a basic introduction to event management, areas such as sponsoring, fundraising, event, and tourism marketing and the topic of digitalisation in the event sector are on your curriculum. You will combine this event-related knowledge with comprehensive business management content in business administration, economics, accounting and marketing. In addition, there are interdisciplinary qualifications such as project management and presentation techniques.
Immerse yourself in practice: With practice-oriented courses, regular business excursions, and exciting practical projects, we prepare you for your future professional life. As part of a practical project, you will work together with a company, and the curriculum also includes the development of your own start-up idea. Do you want to go even deeper into practice? Then choose the seven-semester bilingual bachelor's programme International Business – Eventmanagement (B.A.) with an integrated internship semester.
Why enrolling in this programme?
We also offer you the opportunity to take Spanish as a second foreign language. Do you want to deepen your knowledge of another language? We also offer French, Chinese, or Arabic. You will learn to express yourself professionally, to present yourself, and to negotiate.
Which areas are you particularly interested in? In the fifth semester, you decide on one of a total of twenty elective specialisations from the areas of International Business, Business Psychology, Sports Management, Real Estate Management, Business Administration, Media Management & Digital Marketing. For example, you can choose from Sports Marketing, Applied Event and Tourism Management as well as Digital and Social Media Management.
Ready for the event industry? With a bachelor's in International Business – Event Management (B.A.), you will have entry and development opportunities in a dynamic industry and a wide variety of fields of activity such as:
– Event agencies, trade fairs, and congress centres;
– Service companies in the event sector;
– Festival, sports, and cultural event organisers;
– Public institutions, such as city councils and universities;
– Tour operators, airlines, the hotel industry, and sea tourism;
– Companies in all sectors of the economy;
– Marketing and sales.
Accreditations & awards
All study programmes at the Hochschule Fresenius are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.
German
English