Du bist sportbegeistert und fasziniert von sportlichen Events aller Art? Träumst du davon, nach deinem Studium Akteur und Teil einer hochdynamischen und wachsenden Branche wie dem Sportsektor zu sein? Möchtest du dir gleichzeitig ein betriebswirtschaftliches Know-how aneignen? Das Bachelorstudium Sportmanagement (B.A.) vermittelt dir wichtige ökonomische Kenntnisse des Sports und relevante wissenschaftsmethodische Kompetenzen.
You can study the programme B.A. Sportmanagement at the following locations:
Description of the programme
Contents: You will learn about the special features of sports markets and correctly assess the social significance of sport. In addition, you will deal with the importance of media in sport and implement media concepts in the field of sport yourself. The topics of anatomy, physiology and kinesiology are also part of your study plan - equipped with this knowledge, you will be able to assess training concepts and methods in all areas of sport.
Practical experience: Designing sports events, developing market entry strategies, managing influencer marketing: Practical experience is a key competence for your successful career start. Practical projects and the integrated practical semester in the case of the seven-semester study variant enable you to apply your theoretical knowledge in practice.
Why enrolling in this programme?
Set your own priorities: Which area of sports management do you want to help shape in the future? By choosing two specialisations, you can develop your own individual profile:
- The focus on sports marketing deals with brand management, sponsorship contracts and the marketing of sports events, among other things.
- You will acquire skills in sports communication and the use of digital technologies of the future in the specialisation Sports Media and Digitalisation.
Career prospects: The degree qualifies you for management tasks in various areas of the sports sector. You will work in the marketing departments and market research of sports organisations, with organisers of sporting events and in the advertising and communication departments of sports companies. You get involved in the financial and human resources management of sports organisations and can derive entrepreneurial recommendations for action on a scientifically sound basis within the scope of advisory activities.
Accreditations & awards
All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.