The Marketing Management specialisation is based on the fundamentals of business administration and builds on this with its industry-specific content. Marketing is an essential component of an economically oriented company. Digitalisation is further contributing to the increasing requirements and complexity of marketing instruments.
Locations
You can study the programme B.A. Betriebswirtschaft – Marketingmanagement at the following locations:
Fees
Campus Hamburg
Semester fees: 177 EUR
Tuition fees: 12,650 EUR (1807,14 EUR/semesters)
The tuition fees can be paid in 42 monthly instalments of 485 euros each. In addition, there is an examination fee of 300 euros for the Bachelor's thesis at the end of the programme. This fee is already included in the total cost of 20,670 euros.
Full-time students receive a SemesterTicket for public transport. The price for this is set by the HVV and is currently 177.60 euros per semester (as of winter semester 2020/21).
Curriculum
Description of the programme
In order to do justice to the entire spectrum of marketing, the focus includes both strategic and operational management. At the same time, the practical lectures and case studies optimally prepare full-time students for their later professional life.
In many companies in the economy, marketing can determine whether a company can hold its own and prevail in the market. Graduates of this specialisation are thus in great demand and occupy an excellent position in the job market.
Semester abroad & internship
Practical semester
In the 6th semester, all students complete a compulsory internship. This practical semester can also be completed abroad if desired.
Semester abroad
In addition, the International Office is happy to assist with the organisation of a semester abroad. NBS has a network of more than 30 partner universities around the world - in North and South America, Europe, Africa, Asia and Australia.
Accreditations & awards
NBS Northern Business School - University of Applied Sciences is a state-recognised university by the Hamburg Ministry of Science, Research and Equality and institutionally accredited by the German Science Council. All study programmes at NBS are also accredited by the independent accreditation agency ACQUIN and thus subject to regular, external quality control.
Overview
Degree: Bachelor of Arts
Programme type: full-time
ECTS points: 210
Language: German
state-recognised
Start of studies: summer/winter semester (Hamburg)
Regular period of studies: 7 semesters
Application deadlines:
15/09/2023 (WS), 15/03/2023 (SS)
optional semester abroad
mandatory internship
practical semester
German language skills required
Study prerequisites
higher education entrance qualification
You do not have a higher education entrance qualification? Apply for a Studienkolleg! Look out for this icon on the university profiles.
without numerus clausus (What does that mean?)
Language certificate German
Note: If you do not meet the requirements, you might still be considered for admission.
Application documents
The following documents are required for an application as a German student:
Final school certificate
CV
Proof of health insurance cover
Specialisations
You can further specialise in the following areas:
– Strategisches Marketingmanagement
– Operatives Marketingmanagement
Financing of studies
You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.