Der Schwerpunkt Marketingmanagement stützt sich auf die betriebswirtschaftlichen Grundlagen und baut mit seinen branchenspezifischen Inhalten darauf auf. Das Marketing ist ein essenzieller Bestandteil eines wirtschaftlich orientierten Unternehmens. Die Digitalisierung trägt weiter dazu bei, dass die Anforderungen und die Komplexität der Marketinginstrumente steigen.
Locations
You can study the programme B.A. Betriebswirtschaft – Marketingmanagement at the following locations:
Description of the programme
In order to do justice to the entire spectrum of marketing, the focus includes both strategic and operational management. At the same time, the practical lectures and case studies optimally prepare full-time students for their later professional life.
In many companies in the economy, marketing can determine whether a company can hold its own and prevail in the market. Graduates of this specialisation are thus in great demand and occupy an excellent position in the job market.
Accreditations & awards
NBS Northern Business School - University of Applied Sciences is a state-recognised university by the Hamburg Ministry of Science, Research and Equality and institutionally accredited by the German Science Council. All study programmes at NBS are also accredited by the independent accreditation agency ACQUIN and thus subject to regular, external quality control.
Curriculum
4th semester
Rhetorik & Präsentationstechnik
Strategisches Marketing/Konzeptorientiertes Marketingprojekt
Konsumentenverhalten/Marktforschung
5th semester
Projektmanagement und Digitalisierung
Volkswirtschaftslehre III
Medien- und Kommunikationsmanagement
Specialisations
You can further specialise in the following areas:
– Strategisches Marketingmanagement
– Operatives Marketingmanagement
The first three semesters include the wide-ranging basic courses in business administration. From the fourth semester onwards, you will take in-depth business management modules as well as those of the "Marketing Management" focus. This consists of the competence fields "Strategic Marketing Management" and "Operational Marketing Management" (three modules each).
Strategic Marketing Management
- Strategic marketing / concept-oriented marketing project
- Brand management
- Case study marketing
Operational Marketing Management
- Consumer behaviour/market research
- Media and communication management
- Online Marketing
Semester abroad & internship
Practical semester
In the 6th semester, all students complete a compulsory internship. This practical semester can also be completed abroad if desired.
Semester abroad
In addition, the International Office is happy to assist with the organisation of a semester abroad. NBS has a network of more than 30 partner universities around the world - in North and South America, Europe, Africa, Asia and Australia.
Fees
Enrolment fees: 0th (one-time)
Semester fees: 177th
Tuition fees: 12,650th EUR (1,807th/semester)
Examination fees: 0th
Application fees: 0th
The tuition fees can be paid in 42 monthly instalments of 485 euros each. In addition, there is an examination fee of 300 euros for the Bachelor's thesis at the end of the programme. This fee is already included in the total cost of 20,670 euros.
Full-time students receive a SemesterTicket for public transport. The price for this is set by the HVV and is currently 177.60 euros per semester (as of winter semester 2020/21).