Der Schwerpunkt Marketingmanagement stützt sich auf die betriebswirtschaftlichen Grundlagen und baut mit seinen branchenspezifischen Inhalten darauf auf. Das Marketing ist ein essenzieller Bestandteil eines wirtschaftlich orientierten Unternehmens. Die Digitalisierung trägt weiter dazu bei, dass die Anforderungen und die Komplexität der Marketinginstrumente steigen.
Variations
You can choose from other variations of the study programme B.A. Betriebswirtschaft – Marketingmanagement (Teilzeit).
Regular period of studies: 7 semesters
Tuition fees DE/EU: €12,480
Tuition fees Non-EU: €12,480
ECTS points/credits: 180
Locations
You can study the programme B.A. Betriebswirtschaft – Marketingmanagement (Teilzeit) at the following locations:
Description of the programme
In order to do justice to the entire range of marketing, the focus includes both strategic and operational management. In doing so, the part-time students gain additional know-how for everyday professional life through the practical lectures and case studies.
In many companies in the economy, marketing can determine whether a company can hold its own and prevail in the market. Graduates of this focus are thus in great demand and occupy an excellent position in the job market.
Accreditations & awards
NBS Northern Business School - University of Applied Sciences is a state-recognised university by the Hamburg Ministry of Science, Research and Equality and institutionally accredited by the German Science Council. All study programmes at NBS are also accredited by the independent accreditation agency ACQUIN and thus subject to regular, external quality control.