The Marketing Management specialisation is based on the fundamentals of business administration and builds on this with its industry-specific content. Marketing is an essential component of an economically oriented company. Digitalisation is further contributing to the increasing requirements and complexity of marketing instruments.
The tuition fees can be paid in monthly instalments of 290 euros. In addition, there is an examination fee of 300 euros for the Bachelor's thesis at the end of the programme. This fee is already included in the total costs:
- Study in 6 semesters: 10,740 euros - Study in 7 semesters: 12,480 euros - Study in 8 semesters: 14,220 euros
The length of the degree programme is decisively determined by previous experience, such as vocational training, advanced training and relevant periods of study. For example, wholesale and foreign trade clerks, industrial clerks and bank clerks can shorten their studies with appropriate planning.
We will be happy to advise you on the topic of shortening part-time studies: email@example.com.
You can choose from other variations of the study programme B.A. Betriebswirtschaft – Marketingmanagement (Teilzeit).
In order to do justice to the entire range of marketing, the focus includes both strategic and operational management. In doing so, the part-time students gain additional know-how for everyday professional life through the practical lectures and case studies.
In many companies in the economy, marketing can determine whether a company can hold its own and prevail in the market. Graduates of this focus are thus in great demand and occupy an excellent position in the job market.
Semester abroad & internship
The International Office is happy to help you organise a semester abroad. NBS has a network of more than 30 partner universities around the world.
Accreditations & awards
NBS Northern Business School - University of Applied Sciences is a state-recognised university by the Hamburg Ministry of Science, Research and Equality and institutionally accredited by the German Science Council. All study programmes at NBS are also accredited by the independent accreditation agency ACQUIN and thus subject to regular, external quality control.
The first three semesters include the wide-ranging basic courses in business administration. From the fourth semester onwards, you will take in-depth business management modules as well as those of the "Marketing Management" focus. This consists of the competence fields "Strategic Marketing Management" and "Operational Marketing Management" (three modules each).
Strategic Marketing Management - Strategic marketing / concept-oriented marketing project - Brand management - Case study marketing
Operational Marketing Management - Consumer behaviour/market research - Media and communication management - Online Marketing
Financing of studies
You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.