The Master's degree programme Digital Marketing combines a sound economic education with the latest findings on the optimisation of digital communication and marketing strategies of companies. The seminars allow for different specialisations and focuses. The main focus is on the development of a digital marketing strategy and the expansion of a digital ecosystem across all communication channels – i.e. location-based, online, mobile, digital and social media.
Locations
You can study the programme M.A. Digital Marketing at the following locations:
Fees
Campus Köln
Enrolment fees: 600 EUR (one-time)
Semester fees: 300 EUR
Tuition fees: 21,240 EUR (5,310 EUR/semesters)
The monthly tuition fees are 885 euros. Students have many financing options for their studies such as state support, low-interest loans or the CBS Education Fund. You are also welcome to make a personal appointment with our student advisors.
Curriculum
Description of the programme
You will learn the techniques and tools of digital marketing. These include, among others search engine marketing (search engine optimisation, and advertising), social media marketing, digital content (creation) management, content marketing/digital storytelling as well as marketing analytics and social media monitoring. Further focal points are media planning, corporate communications, and customer relationship management with digital social media.
Graduates of this course of study often work in the following company and activity areas:
– Digital marketing
– Content management
– Media/Communications
– Public relations
– SEO management
– Product management
Semester abroad & internship
The Master's programme is completed by an internship of at least 8 weeks during the lecture-free period, which Master's students can complete in a national or international company. If you wish, you can write your Master's thesis as a project in a company of your choice in the fourth semester. Alternatively, during the last semester you can also complete a semester abroad at one of over 120 partner universities worldwide and write your Master's thesis there.
Accreditations & awards
A degree is only valuable if it is generally recognised. We ensure this threefold. Firstly, through state accreditation: CBS International Business School is a private university state-recognised by the German Science Council and the Ministry of Science of North Rhine-Westphalia. Secondly, through the regular accreditation of all courses by FIBAA (Foundation for International Business Administration Accreditation) for content, topicality, and studyability. FIBAA examines the courses on behalf of the Accreditation Council of the Federal Republic. Thirdly, through—successful—participation in rankings, such as the renowned CHE ranking (known from the ZEIT Studienführer) or the university ranking of the Wirtschaftswoche.
Overview
Degree: Master of Arts
Programme type: full-time
Language: English
ECTS points: 120
state-recognised
Start of studies: winter semester (Köln)
Regular period of studies: 4 semesters
Application deadlines:
15/09/2022 (WS), 01/02/2023 (SS)
optional semester abroad
mandatory internship
English language skills required
Study prerequisites
higher education entrance qualification
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without numerus clausus (What does that mean?)
finished Bachelor studies
Assessment day
Language certificate English
If you do not have a final Bachelor certificate yet, you can submit the most recent interim report instead.
Note: If you do not meet the requirements, you might still be considered for admission.
Application documents
The following documents are required for an application as a German student:
University entrance qualification
CV
Language certificate
Last university report
University performance to date
Job possibilities
With a degree in M.A. Digital Marketing, you can work in the following positions:
– PR Manager
– Marketing Manager
Scholarships
Your studies, your choice! Everybody should be able to persure their dream career and study their dream programme, regardless of their financial status.
There are many ways and possibilities to finance your studies. Those who claim that they cannot afford to pay for their studies are not familiar with the many financing options that students in Germany have. The CBS offers you its own scholarship programmes to finance your studies, various programmes offer students the chance to be granted with financial support in the form of a scholarship. You can find a list of available scholarships at our homepage.
Financing of studies
You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.
