Unser englischsprachiger Masterstudiengang Digital Marketing kombiniert eine wirtschaftswissenschaftliche Ausbildung mit neuesten Erkenntnissen des Digitalen Marketings.
You can study the programme M.A. Digital Marketing at the following locations:
Description of the programme
You will learn the techniques and tools of digital marketing. These include, among others search engine marketing (search engine optimisation, and advertising), social media marketing, digital content (creation) management, content marketing/digital storytelling as well as marketing analytics and social media monitoring. Further focal points are media planning, corporate communications, and customer relationship management with digital social media.
Graduates of this course of study often work in the following company and activity areas:
– Digital marketing
– Content management
– Public relations
– SEO management
– Product management
Accreditations & awards
A degree is only valuable if it is generally recognised. We ensure this threefold. Firstly, through state accreditation: CBS International Business School is a private university state-recognised by the German Science Council and the Ministry of Science of North Rhine-Westphalia. Secondly, through the regular accreditation of all courses by FIBAA (Foundation for International Business Administration Accreditation) for content, topicality, and studyability. FIBAA examines the courses on behalf of the Accreditation Council of the Federal Republic. Thirdly, through—successful—participation in rankings, such as the renowned CHE ranking (known from the ZEIT Studienführer) or the university ranking of the Wirtschaftswoche.