B.A. Medienmanagement & Digitales Marketing

In the Bachelor's study programme Media Management and Digital Marketing (B.A.), you will learn to develop innovative communication strategies, design new business models for the digital transformation and manage social media campaigns. We provide you with sought-after specialised knowledge about the media industry, the use of social media and marketing management. With this knowledge, you are in great demand: digital communication professionals contribute their skills to the marketing teams of a wide range of companies and business sectors.

Locations

You can study the programme B.A. Medienmanagement & Digitales Marketing at the following locations:

Curriculum

Description of the programme

Shaping digital communication: In the Bachelor's study programme Media Management and Digital Marketing (B.A.), you will acquire detailed knowledge and strategic know-how of the media and digital economy, sound management skills and knowledge in marketing management. We enable you to confidently deal with the change of business models in the context of digital transformation and to confidently apply the tools of digital communication. You will learn to develop conceptual as well as strategic solutions for digital communication and social media.

Wide-ranging content: The Bachelor's study programme Media Management and Digital Marketing (B.A.) is versatile and interdisciplinary. You learn the basics of business administration and gain comprehensive knowledge in the areas of digital marketing and social media communication. In addition, you will gain insights into media and communication psychology and deal with the legal framework conditions of your future professional field. The development of film, video and online media is also part of your academic training.

Why enrolling in this programme?

Study according to interest: Film production, social media or event management - where are you drawn to? In the fourth and fifth semester of the Bachelor's study programme Media Management and Digital Management (B.A.), you decide on two specialisations and thus study according to your personal interests. You take the first focus from your degree programme, and you can also choose the second focus from the range of our joint degree programmes. In the Bachelor's study programme Media Management and Digital Management (B.A.), you can choose from the following specialisations:

- Film and Video Production

- Digital and Social Media Management

- Event Management

- Corporate Communications and Agency Management

Accreditations & awards

All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.

Overview

Degree: Bachelor of Arts
Programme type: full-time
ECTS points: 180
Language: German

state-recognised

Start of studies: summer/winter semester
Regular period of studies: 6 semesters

Application deadlines:
15/09/2023 (WS), 15/03/2023 (SS)

German language skills required

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Study prerequisites

higher education entrance qualification

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Check admission

without numerus clausus (What does that mean?)

Language certificate German

Note: If you do not meet the requirements, you might still be considered for admission.

Application documents

Good to know

Experience everyday working life: Application-oriented content, practical projects, practical semester: In the Bachelor's study programme Media Management and Digital Management (B.A.) you will gain a good insight into your future profession through practical teaching units and project work in cooperation with companies. If you complete the Bachelor's programme in seven semesters, you will gain intensive professional experience in your future industry through an internship semester.

Take off as a media professional: take on management tasks in media companies, become a junior executive in the digital economy, found your own start-up. Today, every company depends on successful media, communication and digital management. With a Bachelor's degree in Media Management and Digital Management (B.A.), you have a wide range of job prospects. Junior executives with your profile work in the following company divisions and agencies, among others:

- Internal and external communication

- Social media management

- Communication, PR and advertising agencies

- Internal video production and moving image management

- Marketing/digital marketing

- Business Consulting

- Online and digital business

- Congress and event management

Financing of studies

You are interested in studying at a private university, but you are alienated by the high tuition fees? Don't worry! We are helping you with finding a suitable option to finance your studies.