Locations
You can study the programme B.A. Medienmanagement & Digitales Marketing at the following locations:
Description of the programme
Shaping digital communication: In the bachelor's programme Media Management and Digital Marketing (B.A.), you will acquire detailed knowledge and strategic know-how of the media and digital economy, sound management skills and knowledge in marketing management. We enable you to confidently deal with the change of business models in the context of digital transformation and to confidently apply the tools of digital communication. You will learn to develop conceptual as well as strategic solutions for digital communication and social media.
Wide-ranging content: The bachelor's programme Media Management and Digital Marketing (B.A.) is versatile and interdisciplinary. You learn the basics of business administration and gain comprehensive knowledge in the areas of digital marketing and social media communication. In addition, you will gain insights into media and communication psychology and deal with the legal framework conditions of your future professional field. The development of film, video and online media is also part of your academic training.
Why enrolling in this programme?
Study according to interest: Film production, social media or event management - where are you drawn to? In the fourth and fifth semester of the bachelor's programme Media Management and Digital Management (B.A.), you decide on two specialisations and thus study according to your personal interests. You take the first focus from your degree programme, and you can also choose the second focus from the range of our joint study programmes. In the bachelor's programme Media Management and Digital Management (B.A.), you can choose from the following specialisations:
– Film and Video Production;
– Digital and Social Media Management;
– Event Management;
– Corporate Communications and Agency Management.
Accreditations & awards
All study programmes at the Hochschule Fresenius are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.
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