B.A. International Business

Curriculum

Specialisations

You can further specialise in the following areas:

– International Marketing
– Intercultural, Diverse and Inclusive Management
– Sustainability Management

International Marketing

Marketing means interacting with others - and that's what you enjoy. You like to understand new markets around the world and think about strategies to develop, deliver and communicate products and services. You know that marketing goes beyond just advertising: it's about understanding the customer's journey from their individual needs to their passion for your products. 

Intercultural, Diverse and Inclusive Management

Diversity is a central part of life today, and by embracing different skills and viewpoints, society, individuals and organisations can thrive. You want to learn more about gender perceptions, LGTBQIA+, mental health and anti-racism and create spaces to discuss intersectional identities and social positions in relation to gender, race, age, religion and disability in order to develop effective diversity management tools that have the potential to transform society.

Sustainability Management

A sustainable future is important to you and you want to take responsibility - but also pursue a career in line with your personal values. But what role do companies play in times of ecological crisis and how can they contribute to transformative change? How can we develop business models that are both profitable and sustainable? How can we change the flow of money, but also consumer behaviour in our global world?

Semester abroad & internship

For Karlshochschule, international exchange and the associated intercultural experience are fundamental. The integrated stay at a university abroad in the fourth or fifth semester of your bachelor's programme and the continuous support of the International Office make it much easier for you to organise this. Thanks to Karlshochschule's large network, you can choose from around 100 partner universities worldwide.

A semester abroad gives you the opportunity to gain new experiences and broaden your horizons. You can increase your intercultural competence, improve your foreign language skills and familiarise yourself with a new learning culture. You can make international contacts that can help you later in your professional career. Information events and various workshops on intercultural preparation round off the International Office's programme. There are various funding options, and you do not pay any additional tuition fees at the partner universities.

At the end of your study program, you go into the practical semester: three to six months in which you show what you can do under real conditions. For you, this is the best springboard into working life and a good source for the topic of your bachelor's thesis. Karlshochschule is there to advise you in choosing your internship—with the best contacts to international companies, NGOs and cultural institutions. The internship can also be done abroad.

Information material

Show info brochure

Job possibilities

With a degree in B.A. International Business, you can work in the following positions:

– General Manager
– Strategic Organisational Developer
– Finance
– Human Resources
– International Marketing

Good to know

All of our study programmes are designed entirely in English. Our admission regulations therefore require a high level of English language proficiency (at least level C1 according to CEFR).

English with a focus on academic English is also part of the compulsory programme in the first two semesters for students who are not native English speakers (the same applies to native English speakers with regard to German).

From the third semester onwards, the acquisition of a second foreign language from our extensive language canon is compulsory. You can also choose other foreign languages on a voluntary basis.