Variations
You can choose from other variations of the study programme EMBA International Sales Management.
Description of the programme
The distance learning programme provides comprehensive, in-depth know-how for sales professionals, managers and entrepreneurs in the areas of international sales, sales strategies, negotiation, customer relationship management, digital sales, leadership and marketing—with a constant focus on international markets, so that graduates of the master's programme can analyse, understand, implement and further develop their organisations, their sales processes and their leadership role in global sales in a goal-oriented manner.
Why enrolling in this programme?
The curriculum covers topics such as digital sales techniques, international marketing and the use of data to improve sales performance. Through studies and practical exercises, you will be able to apply what you have learned to real-life situations and improve your skills in an international environment.
The qualification profile includes:
– Creating and implementing multi-channel strategies taking into account digital sales and using all relevant digital sales tools.
– Creating and implementing sales processes and selecting and successfully using the necessary communication techniques to suit the situation.
– Developing your own negotiation strategies, selecting the appropriate negotiation style for the situation and applying it in practice.
– Analysing sales and corporate strategies, independently creating new strategies or guiding them.
– Implementation of sales and corporate strategies, including their evaluation and situational development.
– Work successfully as a manager of your employees in sales and know/fulfil the interfaces and act as a transformer in your own area.
– Understand organisations and their management, recognise and initiate potential for change as a manager and master the use of instruments to manage change in foreign markets.