Variations
You can choose from other variations of the study programme EMBA Sales Management.
Description of the programme
This is exactly where the Executive MBA Sales Management comes in and is aimed at professionals with relevant work experience who are already working in management positions or aspire to do so. The programme provides comprehensive know-how in the areas of digital sales, sales strategies and processes, customer relationships, leadership, sales law and consumer psychology, enabling future sales managers to recognise the opportunities and potential of digitisation and make targeted use of them in sales.
The Executive MBA Sales Management is designed to provide both people in management positions and those aspiring to a leadership role with valuable skills in the areas of digital sales, psychological sales and marketing data science, to create sales processes of any structure and to implement them in the organisation. Case studies and practical exercises allow you to apply what you have learned to real-life situations and improve your skills.
Why enrolling in this programme?
The Executive MBA Sales Management is designed to provide both people in management positions and those aspiring to a leadership role with valuable skills in the areas of digital sales, psychological sales and marketing data science, creating sales processes of any structure and implementing them in the organisation. Case studies and practical exercises allow you to apply what you have learnt to real-life situations and improve your skills.
The curriculum covers topics such as digital sales techniques, international marketing and the use of data to improve sales performance. Through studies and practical exercises, you will be able to apply what you have learned to real-life situations and improve your skills in an international environment.
The qualification profile includes:
– Creating and implementing multi-channel strategies taking into account digital sales and using all relevant digital sales tools.
– Creating and implementing sales processes and selecting and successfully using the necessary communication techniques to suit the situation.
– Developing your own negotiation strategies, selecting the appropriate negotiation style for the situation and applying it in practice.
– Analysing sales and corporate strategies, independently creating new strategies or guiding them.
– Implementation of sales and corporate strategies, including their evaluation and situational development.
– Work successfully as a manager of your employees in sales and know/fulfil the interfaces and act as a transformer in your own area.
– Understand organisations and their management, recognise and initiate potential for change as a manager and master the use of instruments to manage change in foreign markets.