Variations
You can choose from other variations of the study programme B.Sc. Wirtschaftspsychologie.
Regular period of studies: 8 semesters
Tuition fees DE/EU: €20,640
Tuition fees Non-EU: €20,640
ECTS points/credits: 180
Description of the programme
At the beginning, the ‘Introductory Project for Self-Organised Learning’ comprehensively prepares you for studying. You will gain insights into how to optimally organise your studies and become familiar with the use of important IT systems and digital communication tools.
You will also acquire business and legal knowledge as well as digital and intercultural skills for the markets of the future. General psychology, biological psychology and business psychology are examples of psychology-based subjects that, together with business administration subjects, form the basis for a sound business psychology education. This prepares you ideally for the challenges of current and future markets!
You will have the opportunity to apply your acquired knowledge in a practical project. Here, you will also get to know everyday professional life and come into contact with scientific studies and experiments.
By choosing two specialisations, you determine the subject areas in which you would like to build up a special expertise and qualify for professional employment and promotion opportunities. One of the specialisations can be chosen from another, combinable study programme.
Last but not least, you will complete your bachelor's thesis in the last semester, which will conclude your studies.
Why enrolling in this programme?
Why do consumers accept higher prices for branded products? How does advertising influence consumers' purchasing decisions? How can employee satisfaction in companies be optimised and thus fluctuation avoided?
If these questions interest you, the Business Psychology programme is just right for you. It combines the findings of psychology with those of business administration and is dedicated to the psychological processes that underlie business-related actions.
At INU – Innovative Hochschule you can study Business Psychology as a full-time or part-time programme without NC and waiting semesters. The structure of the Business Psychology (B.Sc.) programme corresponds to the recommendations of the Society for Applied Business Psychology (GWPs) and the Professional Association of German Psychologists (BDP).
Accreditations & awards
INU – Innovative Hochschule has successfully completed all formal accreditation, admission and recognition procedures and, as a state-recognised university under private sponsorship, will be able to commence official study operations with the start of the coming summer semester 2023.
After INU – Innovative Hochschule successfully completed the concept accreditation procedure by the German Council of Science and Humanities (WR) in September 2022 and the unconditional accreditation of all INU study programmes by the Foundation Accreditation Council until March 31st 2031 was granted at the beginning of December 2022, the approval of all INU study programmes as distance learning programmes by the ZFU (State Central Office for Distance Learning) followed at the end of December 2022.
In addition, in accordance with Section 2 (2) of the Federal Act on the Individual Promotion of Education (Bundesausbildungsförderungsgesetz—BAföG), attendance at INU's bachelor's programmes ‘Psychology (B.Sc.)’ (full-time), ‘Business Psychology (B.Sc.)’ (full-time) and ‘International Business Studies (B.A.)’ (full-time) are recognised as equivalent to attendance at a state higher education institution within the meaning of Section 2 (1) No. 6 BAföG and the study programmes are eligible for BAföG funding accordingly.