Joe Kaeser, the former CEO of one of Steinbeis SMI's many industry partners, Siemens, once said, ‘Data is the oil, some say the gold, of the 21st century’. Like oil and gold, the raw material that is data—of which our economies, societies, and democracies are increasingly being built on—needs to be mined. This requires expert miners, and this is where we come in. We will teach you how to properly organise and analyse data to extract its full potential and transform it into actionable insights and knowledge.
You can study the programme M.Sc. Business Management – Focus Data Analytics & Artificial Intelligence at the following locations:
Description of the programme
Through the Steinbeis M.Sc. in Business Management specialising in Data Analytics & Artificial Intelligence, you will be uniquely equipped to access one of the most dynamic areas in Germany and the world, where demand for talent outstrips supply. You will learn the foundations of data and business analytics, you will work with the most relevant, up-to-date analytic models and tools for analysing and visualising data (such as R, SQL, and Python), and you will learn how to properly frame your data sets to solve specific business problems faced by your sector. We believe that integrating university-based lessons with work-based practice creates the best learning environment, so our curriculum is created using a systematic, practice-led approach. You will gain a holistic understanding of Data and Business Analytics by diving deep into operational skills (like modelling and the application of data in marketing and revenue generation), exploring the ethical challenges data poses for privacy, and how to approach data on a strategic level. Upon completion of this Master's programme, you will be set up to anticipate change, maintain a competitive edge and make effective business decisions within your organisation—to make a real and positive change to your industry.
Why enrolling in this programme?
The total amount of stored data is expected to reach 59 ZB (59 billion terabytes) in the near future. In fact, stored data doubles every four years. With and ever-increasing data volume, the demand for professionals who understand data, how to manage it, and how to convert it into actual tangible knowledge and develop strategies for businesses.
Businesses have come to realise that their future survival is only ensured if they can keep with the times. This trend has led to an increased demand for professionals working in this area. In fact, this market is expected to reach an annual revenue of 274.3 billion USD this year.
With Steinbeis SMI's specialisation in Data Analytics & Artificial Intelligence you will stay ahead of the trend, and will be able to build a career that offers high job security and salary. Our practical approach to education will provide you with the actual skills needed to succeed in this field, making the transition from being a student to a working professional simple and quick.
Accreditations & awards
Fully German State and FIBAA accredited