You can study the programme M.A. Brand & Luxury Goods Marketing at the following locations:
Why enrolling in this programme?
Prof. Dr. Andrea Hüttmann | Vice President, Professor of Communication, Head of Department Communication Skills
‘The fascination with the world of luxury is characterized by exclusivity and first-class quality of premium products and services. A distinctive experience characterises the luxury goods consumer environment just as much as the exclusive status of the high-end customer. Our master's programme prepares you to translate the broad range of premium products into unique marketing strategies.’
Accreditations & awards
CHE University Ranking
The accadis Hochschule has achieved top rankings in numerous categories in the CHE University Ranking in the ZEIT Study Guide 2023/2024. In particular, in the categories ‘Support at the start of studies’ and ‘Practical orientation in teaching’, the accadis Hochschule leaves the other private universities of applied sciences behind.
State Recognition | Hessian Ministry of Science and Art
The accadis Hochschule has been state-recognised since 2004. The basis for the unlimited state recognition by the Hessian Ministry of Science and Art in 2010 is the institutional accreditation by the Science Council.
Accreditation by the German Science Council
The German Council of Science and Humanities accredited the accadis Hochschule in 2010. During the re-accreditation in October 2020, the accadis Hochschule 2020 was awarded the maximum achievable accreditation period of ten years.
System accredited by the Accreditation Council and FIBAA
In November 2014, the accadis Hochschule was the first university in Hesse to successfully complete system accreditation by the FIBAA accreditation agency. On this basis, the Accreditation Council granted re-accreditation in 2021 without conditions for the maximum achievable accreditation period of eight years.