What is a brand and how do you build one successfully? These are questions that concern all companies today. Students in the Digital Marketing and Social Media programme learn how to organically generate traffic to a website and techniques whose application is essential in developing a relevant brand. In the digital age, social media is inevitable. Students learn how it is compatible with effective marketing, how the combination is important for entrepreneurial success, and how to become experts in both fields.
You can choose from other variations of the study programme B.Sc. Digital Marketing and Social Media.
Regular period of studies: 4 year(s)
Tuition fees DE/EU: 28,000
Tuition fees Non-EU: 36,000
ECTS points/credits: 180
You can study the programme B.Sc. Digital Marketing and Social Media at the following locations:
Why enrolling in this programme?
Marketing and communication, marketing and media planning, business analysis skills, and digital marketing analytics are skills that are essential in a successfully managed corporate marketing department. In the Bachelor's programme Digital Marketing and Social Media, the BSBI attaches great importance to imparting these qualities and thus promotes those who constantly want to design and implement new marketing strategies and can respond effectively to the dynamic challenges.
Accreditations & awards
All BSBI degrees are awarded by the Università Telematica Internazionale UNINETTUNO. This is a non-governmental university based in Italy, which has received its accreditation from the Italian Ministry of Education, Universities and Research. It has specialised in online study programmes and blended learning and has the right to call itself a visa sponsor and to present and offer its educational programmes in Germany. As a globally recognised university, all degrees awarded by UNINETTUNO are able to fulfil and comply with all the requirements of the Bologna process for universities.