Locations
You can study the programme B.A. BWL – Business Development Management at the following locations:
Description of the programme
Whoever works in this field must be able to communicate purposefully with decision-makers and employees and explain and implement their own ideas. Negotiating skills and strong communication skills are also required when interacting with customers and other business partners. Business developers must have a good feel for customer needs and related trends so that the company can align itself with them. Regular exchanges with customers are essential for this, as they make it clear, for example, what features products should have or what service customers expect. Since many companies are internationally oriented, business trips are part of the daily routine of many business development managers. Therefore, good language skills and intercultural competences are in demand.
Why is business development important for all companies?
Business development is an issue for every company. This is because the economy is characterised by fast-moving times, in which digitalisation and the possibilities of artificial intelligence also play an important role. Recognising current developments in good time is not only necessary for the expansion of business fields. The competitiveness of the company often depends on it.
Why enrolling in this programme?
Combination of theory and practice gives you a head start in your career
In the dual bachelor's programme at the FHDW, students alternate between university and company on a quarterly basis. During their studies, both sides can ‘get to know each other’ and see if they harmonise. This lays the foundation for successful co-operation at an early stage.
The part-time bachelor's and master's programme combine a full-time job with the study programme. This means that the study content can be used directly at the workplace and it is not necessary to leave the job.
Small groups promote personal contacts
Studying at the FHDW means: no overcrowded lecture halls and no impersonal meetings. The FHDW knows its students. The study groups are only ever as large as a class: a maximum of 36 students.
Perfect organisation saves time
Students do not have to worry about the sequence and organisation of their studies. The study programmes at the FHDW are perfectly organised and coordinated. The part-time bachelor's programmes take into account the NRW school holidays.
Accreditations & awards
FHDW is ‘Top Digital Education Provider’
The market research institute ServiceValue examined the user satisfaction of digital education providers for the magazine Wirtschaftswoche. The FHDW received a grade of 2.50—only 0.08 grade points behind the first-place finisher in the business school category. For this, the FHDW was awarded the ‘Top Digital Education Provider’ seal in November 2020.
In various categories, users of 115 providers gave school grades for the quality of the education provided online. A total of 10,750 evaluations were collected.
Institutional accreditation by the German Science Council
As the most important advisory body for science policy in Germany, the Science Council confirmed in 2008 that the FHDW, as a private university, provides teaching and research according to recognised scientific standards and has the necessary material, personnel and financial resources. Most recently, the FHDW was re-accredited for another five years in 2019, once again confirming that it meets the high quality requirements.
System accreditation according to the Accreditation Council by FIBAA
In system accreditation, the quality assurance system of a higher education institution is examined to determine whether it functions in such a way that the higher education institution can guarantee the quality of its study programmes.
