Variations
You can choose from other variations of the study programme EMBA General Management – Digital Marketing und Data Management.
Description of the programme
For experienced executives and professionals in digital marketing, a paradigm shift is underway. Advanced platforms provide your business with unprecedented touchpoints to your existing and future customer base. The Executive MBA in General Management with a specialisation in Digital Marketing and Data Management equips you optimally for the advanced challenges of corporate communication. This Executive MBA programme deepens your understanding of digital transformation and holistic data management, emphasising the critical role of marketing in this transition. Perfect your management and leadership skills and understand the mechanisms behind modern digital business models.
The Executive MBA in General Management with a specialisation in Digital Marketing and Data Management is offered in collaboration between the Executive Education Center of the Fachhochschule des BFI Vienna and the E-Learning Group. It is designed as a part-time postgraduate master's programme without mandatory in-person attendance.
Why enrolling in this programme?
The Executive MBA is primarily aimed at experts in the field who already have relevant professional experience and are looking for further training alongside their job. The distance learning programme has been specially designed to offer students the greatest possible flexibility.
You can register for the distance learning programme online at any time and choose the start date flexibly. The duration of the study programme ranges from 18 to 42 months, whereby you can complete the modules and courses sequentially at your own pace. These build on each other and allow you to study independently in terms of time and location.
The distance learning programme is divided into different modules, each consisting of several courses. The content sequence of these modules and courses is harmonised. A wide range of teaching and learning materials are available, including interactive scripts, audio books, learning videos, podcasts and recorded lectures and case studies. In addition, there are regular voluntary live lectures with experienced experts, which are recorded and then made available on the learning platform.
During the distance learning programme, you will receive individual support. If you have any technical questions, the programme director and the teaching staff responsible for the modules will be available to answer them directly. A support team is available six days a week to provide you with technical support. If you need help planning your distance learning programme, you can contact the study coaches.