Creativity is becoming increasingly important: Those who can design three-dimensionally and animatedly and also have business know-how will make a decisive contribution to the development of our world and society in the future. Are you enthusiastic about innovative product design and dream of a career in the digital economy? With the Bachelor's study programme Media Design and Management (B.A.), you will acquire the know-how to develop, implement and manage innovative design products from the idea to the actual production.
You can study the programme B.A. Mediendesign & Management at the following locations:
Description of the programme
Design and management combined: In the Bachelor's study programme Media Design and Management (B.A.) you learn to develop, realise and market innovative design products. The programme combines concrete design skills, comprehensive management knowledge and strategic know-how. This mix of skills enables you to take on a wide range of tasks - for example, you develop.
- three-dimensional event spaces, stores, trade fair stands
- Characters and worlds for games and moving images
- 3D visualisations for concepts in 360° virtual and augmented reality
You will also learn to control these processes in the company, lead teams and take on project-oriented management.
Creativity and lots of variety: Theory and practice are closely linked from the first semester of the Bachelor's study programme Media Design and Management (B.A.). With modules such as 3D Design, Interaction Design and Motion Design, you will deepen your practical and creative skills right from the start. On a theoretical level, you gain the business basics, learn strategy skills such as design thinking and acquire relevant media skills with modules such as visual communication, media practice and media culture.
Why enrolling in this programme?
In demand and versatile: Whether companies, management consultancies, advertising and design agencies or start-ups - with a successful Bachelor's degree in Media Design and Management (B.A.), you have the best entry opportunities with a variety of innovative and future-oriented employers. Your range of tasks is also large and varied - media designers with management knowledge work in the following areas:
- 3D design
- motion design
- 360° design
- Virtual Reality/Augmented Reality
- Product and industrial design
- Graphic Design
- Digital Art
- TV, film and animation
- exhibition design
- PR and Marketing
- Rapid Prototyping
- Art and Culture
- Game and real-time design
- VFX Production.
Accreditations & awards
All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.