Whether private life, the world of work, or industry—digitalisation is changing all areas of our everyday lives. Networked machines are taking over. Smart speakers are becoming our personal assistants. For companies, the development of digital technologies offers great opportunities, but also challenges. Because digital processes, products, services, and workplaces have to be controlled and managed— by experts. The Hochschule Fresenius in Heidelberg is responding to this current need and is training experts for Industry 4.0 with its German Digital Business Management (B.Sc.) study programme.
You can study the programme B.Sc. Digital Business Management at the following locations:
Description of the programme
The German Digital Business Management (B.Sc.) study programme provides you with a sought-after combination of business administration knowledge and comprehensive knowledge of information technology. You immerse yourself in economic disciplines such as business administration, economics, and accounting. You acquire in-depth study programme-specific skills in areas such as data management and data analysis. You deal with the automation of industrial processes, the planning and control of digital transformation processes, the technologies of online marketing, and digital business models. The curriculum includes business law and quantitative methods. In addition, there are interdisciplinary skills such as time and self-management.
The Bachelor's programme is characterised by a close link between theory and practice. You work on concrete issues from your everyday working life. Business excursions, a practical project, and an integrated internship deepen your practical knowledge. The study programme also gives you the opportunity to study according to your personal interests and professional intentions. This is ensured by the specialisations you take in the fourth and fifth semesters. You can choose from ‘Digital IT Management’, ‘Digital Ergonomics’, ‘International Management’, or ‘Communication and Agency Management’.
Why enrolling in this programme?
Study flexibly: In the German Bachelor's programme Digital Business Management (B.Sc.) you study according to an innovative hybrid concept. This means that you complete about two-thirds of your studies via traditional classroom-based units at the Heidelberg campus. The other third is completed via digital lecture modules—independent of time and place via the studynet learning platform. You will be supported by a wide range of teaching materials such as e-lectures, videos, animations, and the study magazine studymag.
Broaden your horizons: Do you have wanderlust? Would you like to gain experience abroad? In the fourth and fifth semester of the German Bachelor's programme Digital Business Management (B.Sc.), we offer you the opportunity to complete an integrated semester abroad at one of our partner universities. Whether Shanghai, New York, or Sydney—you will not only make unforgettable experiences, but your examination achievements abroad will be fully credited upon your return to the Hochschule Fresenius in Heidelberg. Further opportunities to get to know a new country are offered by foreign language courses, business excursions, and internships abroad.
Accreditations & awards
All study programmes at the Hochschule Fresenius Heidelberg are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius Heidelberg guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius Heidelberg guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.