You can study the programme M.Sc. Strategic Marketing & Brand Management at the following locations:
Description of the programme
In this programme, you will receive hands-on instruction from industry experts. You will engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius. The master's programme Strategic Marketing & Brand Management (M.Sc.) provides comprehensive knowledge and skills in various areas of marketing and brand management through a rigorous understanding of consumer behaviour.
The M.Sc. programme is designed to provide you with the necessary expertise for a successful career in marketing and brand management. Through a combination of strategic marketing, brand management, and consumer research, you will develop in-depth knowledge and the ability to identify challenges and opportunities in the market. After completing the programme, you will be qualified to work in various roles in both domestic and international companies across different industries, non-profit organisations, or start your own business.
Accreditations & awards
All study programmes at the Hochschule Fresenius are accredited before they start for the first time and then regularly checked for conformity with the regulations. This ensures that they meet the quality standards of the Accreditation Council Foundation. The accreditation system in Germany provides for higher education institutions to have either individual study programmes (so-called programme accreditation) or the internal quality assurance system of the higher education institution (so-called system accreditation) accredited. The FIBAA (Foundation for International Business Administration Accreditation) accreditation of the study programmes of the Hochschule Fresenius guarantees the equivalence of corresponding study and examination achievements as well as degrees and enables student mobility within the scope of German law and the Lisbon Convention. Studying at the Hochschule Fresenius guarantees you a degree that meets all the requirements of the German accreditation system and the quality standards in the European Higher Education Area.