Locations
You can study the programme B.A. E-Commerce at the following locations:
Curriculum
1st semester
Betriebswirtschaftslehre
E-Commerce I
Einführung in das wissenschaftliche Arbeiten
Content Management Systeme
Praxisprojekt I
2nd semester
Marketing
E-Commerce II
Grundlagen der Web-Programmierung
Buchführung und Bilanzierung
Praxisprojekt II
3rd semester
Digitale Business-Modelle
Grundlagen des Logistik- und Prozessmanagements
Statistik
IT-Recht
Praxisprojekt III
4th semester
Online-Marketing
Kosten- und Leistungsrechnung
Datenmodellierung und Datenbanksysteme
User Experience
Praxisprojekt IV
5th semester
Agiles Projektmanagement
Social Media Marketing
Webshop und Plattformen
Investition und Finanzierung
Praxisprojekt V
6th semester
Vertiefungsmodul
Web-Analytics
Gestaltung und Ergonomie von User Interfaces
Praxisprojekt VI
7th semester
Vertiefungsmodul I
Vertiefungsmodul II
Payment Methoden und Systeme
Customer Relationship Management
Bachelorarbeit
Specialisations
You can further specialise in the following areas:
– Search Engine Marketing
– Big Data Analytics
– Sales and Procurement
– Marketing Campaigns
– Category Management
Fees
The tuition fees are paid by your practice partner. Depending on the company, you may even receive additional remuneration.
Together with you, we will find the ideal practical partner for your dual study programme, so that you have a successful start to your studies at IU International University!