Locations
You can study the programme B.A. Online Marketing at the following locations:
Curriculum
1st semester
Grundlagen der Betriebswirtschaftslehre
Computer Training
Einführung in das wissenschaftliche Arbeiten
Marketing
Praxisprojekt I
2nd semester
Einführung in das Growth-Hacking
Konsumentenverhalten
Online Marketing
Medienplattformen und -systeme
Praxisprojekt II
3rd semester
Design Thinking
Kommunikations- und Markenpolitik
Statistik
Medienrecht
Praxisprojekt III
4th semester
Marktforschung und -analyse
Gestaltung interaktiver Medien
Gestaltung und Ergonomie von User Interfaces
Customer Journey im digitalen Marketing
Praxisprojekt IV
5th semester
Aktuelle Trends im Marketing
Web-Analytics
User Experience
Vertiefungsmodul
Praxisprojekt V
6th semester
Suchmaschinenmarketing
Digital and Mobile Campaigns
Vertiefungsmodul I
Vertiefungsmodul II
Praxisprojekt VI
7th semester
Content Marketing
Internationales und interkulturelles Marketing
E-Commerce
Vertiefungsmodul
Bachelorarbeit
Specialisations
You can further specialise in the following areas:
– Digital Business
– E-Commerce
– Social Media Marketing
Fees
The tuition fees are paid by your practice partner. Depending on the company, you may even receive additional remuneration.
Together with you, we will find the ideal practical partner for your dual study programme, so that you have a successful start to your studies at IU International University!